Lead China Style: Poseidon's Fashion & Garment Solutions
Shanghai ,22-12-2015
Fashion is a fast-changing industry, and so is the China market. Entering this world without the proper preparation can lead to very unpredictable results. Poseidon, however, is dedicated to explore the China market and provide practical solutions for Fashion & Garment clients who intend to explore this reality.
Industry Analysis
In 2013, the amount of sales in the garment industry reached 817,980 million RMB in China and this number increased by 10.1% in 2014. Most China fashion products are regarded as mediocre and less high-end in traditional European opinion. China garment enterprises, however, have both the ambition and potential to promote their quality and brand.
Meanwhile, the rising middle class in China is composed mostly by rational consumers, especially compared with the last generation. They emphasize quality more, which not only means choosing the best fabrics and exquisite workmanship, but also focusing on fashionable design and unique taste. The changing of consumer habits brings therefore a change in the market.
What Does China Fashion Industry Expect?
After thorough research of Top 100 garment enterprises in China, Poseidon has discovered that even with the growing brand awareness, most of these enterprises are still confronted with brand promotion and effective brand strategy.
Poseidon's Solutions
Based on our Italian fashion advantages and profound knowledge of the market, Poseidon's objective is to attract more Italian Fashion brands and support them to expand safely and effectively in the China market by achieving the following:
- Bridging Italian designers and teams with Chinese fashion enterprises
- Co-building workshops or brand unions for both sides
- Promoting Italian fashion products & brands in the China market
- Handling fashion industry M&A for both sides
- Establish supply chains and ERP & CRM system
- Other fashion interrelated business services
Poseidon's team is working closely with local partners to develop market knowledge and make our services more attractive to Italian small and medium enterprises. Poseidon is more than happy to assist you lead China in Style!
Frances Shen
PM Assistant-Fashion & Garment